What are keywords in search engines? Let’s get into it.
So now you’re ready to start writing. As tempting as it is, you don’t want to write for search engines, you want to write for people. But you want to be found in the search engines, by people. In order to be found, you need to find words that people are searching for, related to your topic. These are keywords. There is a little data mining involved but it’s still about people.
As you write, you’ll include the keywords you find in your new article. You don’t need to ‘stuff’ them in. In fact, search engines don’t like that and you won’t get ‘ranked’ (on the first page of search results, if at all). You just need them in the title of your article and again in the first or second paragraph. Other than that, write naturally. Write for your visitors.
Each article or page you write should be based on the idea of its own individual keywords. The content should be relevant to the keywords you find. Each page will be ranked individually in the search engines, whether you focus on keywords or not. But you’ll have a lot better results and more visitors if you use targeted keywords in your title and the beginning of your content.
So this will be a process for each article you write. However, if you have a topic that doesn’t seem to fit keywords and it seems important for your readers, you don’t always have to focus on keywords. Include it anyway if it seems important. Sometimes it’s okay to deviate to keep things interesting for your readers. As long as some of your articles are keyword relevant, you’ll be okay.
Later we’ll talk about search engine optimization (SEO) but for now, we’ll stick with the basics. Just keep in mind that keywords are a big part of SEO.
The Big G
Google is probably the hardest search engine to rank in since it’s so huge and it’s a bit picky. There are a lot of competing websites there also.
So it’s good to focus on Google because if you are in the search results in Google, you usually have an even better ranking in Bing and Yahoo!, the next two biggest search engines. They are a lot easier to rank your website in.
Actually, there are a lot of tools out there for researching keywords. One I like is Jaaxy.com. It’s included in the Wealthy Affiliate (WA) program with a bit of an upgraded version, allowing for more searches. But you can use it outside of WA if you are using a different hosting company as well.